We’ve been working behind the scenes working on a new project and campaign in collaboration with Hubbub. Introducing Mumbles #InTheLoop.

We’ve been working behind the scenes working on a new project and campaign in collaboration with Hubbub.

Introducing Mumbles #InTheLoop.

Mumbles #InTheLoop is a collaborative campaign between MCC, Hubbub and Swansea City Council to encourage correct recycling, implement a practical solution to foster a cost-effective system for recycling on-the-go and promote a replicable campaign.
This type of campaign was implemented in Swansea, Edinburgh and other counties and all have been extremely successful!

Here are some stats from Edinburgh #InTheLoop:

• 58 new recycling points and 16 new coffee cup bins were introduced
• 173 businesses joined the collaboration and helped promote the initiative
• A total of 468,000 plastic bottles, cans and coffee cups were collected and put back #InTheLoop (according to estimates by Changeworks). Laid lengthways, these would run the length of the Royal Mile 49 times!
• From launch to campaign end they saw a 46% increase in the collection rate of materials in recycling bins

The main objectives to fulfil for this campaign are to replace existing landfill bins with new recycling bins, get Mumbles recycling on-the-go correctly and shout load about it!
We need to start thinking about where our waste goes and ends up once we’re done with it. So, in partnership with Hubbub, Swansea Council and our own Plastic Free Mumbles campaign, we’ll be introducing BRAND NEW recycling bins soon!

Let’s Get Recycling

PFM Bins Campaign Intros web


 

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